Released on: October 31, 2007, 5:15 am

Press Release Author: Manish Agrawal

Industry: Consumer Services

Press Release Summary: Bangalore, October 30, 2007: India's first and leading online
photo portal Picsquare (www.picsquare.com) has launched a new service which will
allow users to create their own photo website. The new feature is called personal
photo site and could be described as blogs for photographs. Using this new feature
users will be able to create their own photo space on the Internet.

Press Release Body: Bangalore, October 30, 2007: India's first and leading online
photo portal Picsquare (www.picsquare.com) has launched a new service which will
allow users to create their own photo website. The new feature is called personal
photo site and could be described as blogs for photographs. Using this new feature
users will be able to create their own photo space on the Internet.
Personal photo site is a different way of sharing personal photos, allowing people
to share photos in their own way. Users will get their own domain name, like
http://manish.picsquare.com. It provides an option of selecting occasion based theme
for entire site and for individual album. "The idea here is when people are sharing
their personal photographs, they would like the look and feel of page displaying the
photographs to reflect the mood of photographs, like wedding photos, kids photos,
etc.", says Kartik Jain, IIT Bombay alumni who co-founded Picsquare.
The photo site concept can be used by individuals, who would like to show their
photographs, for creating family photo sites or for group events like wedding,
college fests, school annual function, parties, corporate events etc. Photographs
for professional events like conferences, fashion show trade show etc. which were
earlier not accessible could now be made available through photo site concept. The
site has built in all type of permission control, allowing users to decide who can
see their photographs and perform certain action like comment, print.
The photo market in India is set for digital revolution, according to market
reports, 1million digital cameras will be sold in India in 2007. Introduction of low
cost high resolution (2mega pixel +) camera phones which are capable of taking good
quality pictures has added a boost to the digital market. According to Gartner
report, the number of mobile users in India will be double and reach 462 million in
2011. The digital revolution has created need for effective management and sharing
of group's photos which was not possible in the era of analog photos.
The photo site concept is designed to cater to these needs and another co-founder of
Picsquare, Manish Agrawal says "the photo site creation platform will differentiate
Picsquare from competitors and has tremendous value add to Picsquare users"
"The team is very excited about the variety of possible ways in which this feature
can help Indian community", says Manish. This concept could be very handy to
professional photographers and artist to show their work of art to the entire world
and get their feedback. "We will soon be adding new features to this, which could
allow them to earn money also".
"The team has put in great effort to make sure that the site creation process is
intuitive and easy to use. We are listening to user's feedback and continuously
acting on them to further enhance the user interface" says Kartik. Features like
comments and testimonials allows users to interact with each other and have a
discussion on photograph, very much the same thing an individual would do while
showing his photographs to friends or family member.
The personal photo site can be created at: http://mysite.picsquare.com

About Picsquare

Formed in December 2005 by alumnus from IIT-Bombay Picsquare aims at reducing the
distances between people by enabling them to share photos, print photos and
personalized photo products like t shirts, mugs, greeting cards and calendars.

Picsquare is the first and leading company in online photo printing segment in India
and has close to 1 million photographs under its management. It also is the winner
of Best Designed website in PC World Web Award 2007 under Online Photo Printing
category. Picsquare is the first company to get selected for EAP (Entrepreneurship
Accelerated Program) by TiE Bangalore chapter and has received seed funding from
industry experts.

For enquires and further details on this press release contact:

Manish Agrawal
manish@picsquare.com
(Managing Director)
Phone: +91-80-4167-4711


Web Site: http://www.picsquare.com

Contact Details: PICSQUARE
3rd Floor,Siddharth Plaza,
#66,80Ft Road,Opp. Ramiah Hospital,New B.E.L. Road,
Bangalore-560094,India